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Regarding your 8th footnote: 'In practice, this only works “some” of the time.'

When does embedded APIs work and when doesn't?

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Hey Kunle, I agree with a lot of the above! Another way I think about it is through the Keith Rabois lens, “Find large highly fragmented industry with low NPS; vertically integrate a solution to simplify product value.”

BTW, it is capital “I” EarnIn. (Gotta protect the brand!)

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Jun 11, 2023Liked by Kunle

This is a great explanation. I wonder if it also applies to other areas that are getting crowded such as devtools

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