I don't know that I've seen "embedded" work 100% of the way ever/yet. The best embedded product out there I think at the moment is Unit to some extent, or maybe Shopify with the Stripe integration, but both still quite young, and specific enough (like Spotify really has a lot going for it) that I don't know if you can say generally "the embedded thesis is one that is durable/here to stay" vs thinking Shopify is an exception. Does that make sense?
Hey Kunle, I agree with a lot of the above! Another way I think about it is through the Keith Rabois lens, “Find large highly fragmented industry with low NPS; vertically integrate a solution to simplify product value.”
BTW, it is capital “I” EarnIn. (Gotta protect the brand!)
It’s plausible that it explains why some companies are able to succeed even though the reason why they are better isn’t obvious to outsiders. Not super familiar with devtools, but I can see this resonating if the space is crowded.
Regarding your 8th footnote: 'In practice, this only works “some” of the time.'
When does embedded APIs work and when doesn't?
I don't know that I've seen "embedded" work 100% of the way ever/yet. The best embedded product out there I think at the moment is Unit to some extent, or maybe Shopify with the Stripe integration, but both still quite young, and specific enough (like Spotify really has a lot going for it) that I don't know if you can say generally "the embedded thesis is one that is durable/here to stay" vs thinking Shopify is an exception. Does that make sense?
👀
Hey Kunle, I agree with a lot of the above! Another way I think about it is through the Keith Rabois lens, “Find large highly fragmented industry with low NPS; vertically integrate a solution to simplify product value.”
BTW, it is capital “I” EarnIn. (Gotta protect the brand!)
haha touche on EarnIn - my apologies.
Re: Rabbis lens - I have to think about if it translates directly. Back soon.
This is a great explanation. I wonder if it also applies to other areas that are getting crowded such as devtools
It’s plausible that it explains why some companies are able to succeed even though the reason why they are better isn’t obvious to outsiders. Not super familiar with devtools, but I can see this resonating if the space is crowded.