Some times when you can't be 10x better at one thing, you can be 2x better at 10 things.
Regarding your 8th footnote: 'In practice, this only works “some” of the time.'
When does embedded APIs work and when doesn't?
Hey Kunle, I agree with a lot of the above! Another way I think about it is through the Keith Rabois lens, “Find large highly fragmented industry with low NPS; vertically integrate a solution to simplify product value.”
BTW, it is capital “I” EarnIn. (Gotta protect the brand!)
This is a great explanation. I wonder if it also applies to other areas that are getting crowded such as devtools